Telecrm Integrations

You are running Facebook Ads. Leads are coming in. Your team is calling them, following up, and converting them — right inside telecrm.

But here's the problem — Meta has no visibility into what happens after the lead is captured. Meta only sees what happens online — form submissions, website visits, button clicks. But the real conversions — the calls, the stage changes, the deals that close inside your CRM — Meta is completely blind to all of it.

And when Meta doesn't know what's converting, it can't optimise your ads for the right audience. You end up spending more and getting less.

That's exactly the problem Meta Conversions API solves.

The Meta Conversions API — or CAPI — is a direct communication channel between telecrm and Meta. Every time a lead moves to a new stage in your pipeline — whether it's an Appointment Booked, a Payment Done, or a final closure — telecrm sends that conversion data directly to Meta. Meta then uses this real CRM data to optimise your ad campaigns, find more people like your converted leads, and reduce your cost per acquisition.

These are your offline conversions — the ones that don't happen on a website but inside your sales process — and now Meta can see and act on every single one of them.

Now, Meta CAPI in telecrm can be configured for 3 different types of lead generation campaigns, depending on how you are capturing your leads from Meta.

1. Meta Instant Form — Conversion API

This is for businesses running Facebook Lead Ads with Instant Forms — where a lead fills out a form directly on Facebook without leaving the platform. The moment they submit, they land in telecrm. With CAPI configured for Instant Forms, every conversion that happens on that lead inside telecrm — stage changes, appointments, closures — gets sent back to Meta automatically.

2. Meta CTWA — Click to WhatsApp Ads — Conversion API

This is for businesses running Click to WhatsApp Ads — where a lead clicks your ad and is directly taken into a WhatsApp conversation with your business. These leads come in through WhatsApp and are captured in telecrm. With CAPI configured for CTWA, Meta gets visibility into how these WhatsApp leads are converting through your pipeline — helping Meta optimise for leads that are more likely to start a conversation and convert.

3. Meta Website Ads — Conversion API

This is for businesses running ads that redirect leads to their own website, where the lead fills out a form or takes an action on your site and lands in telecrm. With CAPI configured for Website Ads, Meta can track what happens after the website visit — bridging the gap between your online ad performance and your offline CRM conversions.

And that's all it takes to complete the setup of Meta Conversions API with telecrm — from start to finish.

What this means for your business is simple —

Meta now has real, accurate data about what's happening inside your sales pipeline. Not just form fills. Not just website visits. But actual conversions — the ones that matter.

Better data means Meta can find more people like your best customers. Which means better quality leads. Lower cost per acquisition.